Intrafin is a Toys, Games and Merchandising distributor located in Zaventem, Belgium. Founded on 26 June 1991, Intrafin quickly developed distribution of the now well known Magic: The Gathering Collectible trading card game from Wizards of the coast.
In the subsequent years Intrafin broadened its catalogue to cover most products needed by a Hobby or Gaming store.
With the phenomenal success of the Pokémon trading card game (Hasbro/Wizards of the Coast/Nintendo) our business took another giant leap in 2000 and resulted in the best year ever for both our company and the manufacturer; Wizards of the Coast.
After some high level consolidation in 2001 & 2002 our growth continued in 2003 with the emergence of the Yu-Gi-Oh! CCG and our breakthrough in the mass market channel.
Much needed new offices and bigger warehouse were put into service in January 2004, soon proven to be too small again as sales skyrocketed to new all time highs.
With well over 60.000.000 cards sold in 2004 the market looked set for a breather.
However 2005 was much stronger than we all expected with continued strength in Card games, Board games and Action figures.
Many in the industry will remember the year as being marked by the downturn of classic printed RPG and the surge of Massively Multiplayer Online games. Games like Eve-online and World of Warcraft were suddenly the talk of the town.
In 2006 we started our sister company Intrafin Logistics nv offering warehouse and shipping services to manufacturers without European offices. Furthermore we decided in the fourth quarter of 2006 to start developing our distribution services in France through a separate division suitably called Intrafin France.
Late 2007 was a rude shock with Upperdeck losing it's distribution of Konami products as a result of counterfeiting some 611000 rare cards. A fact first denied later admitted by Upperdeck USA resulting in many Upperdeck distributors, including Intrafin, unaware of Upperdeck USA's dealings, losing a sizeable part of their business.
2008-2009 saw the collapse of the financial "House of cards". How fitting!
The subsequent economic recession send everyone running for cash and reducing their
stock level inventory.
Toy and games stores proving no exception.
Board games continue to grow as they are being viewed as a cheap and fun form of home entertainment.
Several hundreds of billions of government support (or tax payer's money) later, the financial urgency seems contained.
At the same time E-commerce grows as never before with people looking for the best deal
in the comfort of their home.
iPhone and iPad are the 'must have' with a strong impact on many aspects of media, print, entertainment and games.
Finally late 2010 the economic growth seems to recover.
Early 2011 comes "Angry birds", virtually out of nowhere. In a matter of a few months this little downloadable Apple app game rushes to the number one spot in well over 50 countries.
Intrafin is again among the very first to offer fun new "Angry birds" products.
In a world where Twitter and Facebook chain react revolutions faster than falling dominoes stones, we wonder what will be next...
Intrafin continues to serve well over 700 direct accounts representing several thousands points of sale located mainly in Belgium, Luxembourg and France. Our team consists of 14 to 20 dedicated people ready to serve your needs from sales over European logistics, marketing, organized play support and web presence. Give us a call! You won't regret it.
Intrafin Toys & Games distribution n.v.
Weihoek 3 - Unit 6
B - 1930 Zaventem Belgium
BTW: BE 0444 591 877
Open from 9.30-12.30 and 13.00-17.30 CET every Monday until Friday
Tel: +32 (0)2 / 722 99 99
Fax: +32 (0)2 / 722 99 90